Monday, March 21, 2016

Fly PAL 75: The Heart of the Filipino Comes Shining Through

Resilience. Warmth. Beauty. Pride. And heart. For 75 years, the country's flagship carrier has proudly showcased the heart of the Filipino, unwavering and steadfast, taking it ever higher...

Philippine Airlines celebrates seventy-five years of service, being part of every Filipino's journeys, travel, new beginnings and homecomings. It has become the face, and the heart, of the Philippines for countless travelers, and as it celebrates a historic milestone in its long storied journey, Philippine Airlines marks its 75th anniversary taking with it the unique hospitality and warm smile, the very heart of the Filipino, to a new chapter in its continuing and inspiring story.
Photo of PAL Flight PR 2196 from my previous post here.
Philippine Airlines rich history includes a long list of firsts, including the distinction as Asia's first airline established back in March, 1941 with its maiden flight carrying five passengers from the historic Nielsen Tower in Makati to Baguio. Philippine Airlines is also the first Asian airline to fly across the expansive Pacific, dramatically expanding its reach. It was the first local airline designated to fly a Philippine president for a state visit to another country in 1958. Philippine Airlines was the first Asian airline to enter the jet age, being the first to operate a jet aircraft in 1962. The first international carrier across the Pacific to offer in-flight movies, operated the country's first revolutionary Boeing 747s, the first to introduce luxurious skybeds in the country, the first Asian airline with a commercial female pilot in 1993, first to utilize electronic ticketing in 2004, flew Pope Francis for his momentous first ever visit to the Philippines, and the list goes on. And behind each milestone, Philippine Airlines has shown and shared the heart of the Filipino...  

In a special Bloggers' Night held at Revel at the Palace, Philippine Airlines shared its new marketing campaign anchored on The Heart of the Filipino in an evening of fun, music, good food, and good vibes. And if you missed the global roadblock of Philippine Airlines' new TV spot, here it is...


The visuals and imagery, along with the heartfelt rendition from Lea Salonga, Sarah Geronimo, and Bamboo, brings the concept of Philippine Airlines' new campaign to life, with the heart of the Filipino ever shining through. Drawing inspiration from the resilient nature of the Filipino, Philippine Airlines captures the country's enduring and persevering spirit, that endearing smile no matter the challenge or obstacles, ever gracious despite it all, and that reassuring and waterproof warmth knowing you're finally home aboard Philippine Airlines, no matter where you are in the global village.

The entrance at Revel at the Palace was transformed that evening, showcasing the colors of the country's premier flag carrier, as guests were greeted with the familiar smile that has become Philippine Airlines' signature for seventy-five years. With its continuing service innovations, route expansion, and fleet modernization, Philippine Airlines aims to be a top-notch 5-Star Airline in five years. 

Inside Revel at the Palace, guests celebrated as Philippine Airlines raffled off flight tickets to both local and international destinations including Guam, Saipan, Japan, and London. Now with 43 international and 30 domestic destinations, with more planned in the pipeline, Philippine Airlines takes you higher and further. I've always believed that the real fun of travel begins with the journey more than the destination, and Philippine Airlines has mastered the art of travel with seventy-five years of memorable and heartfelt experience (and it's summer, the perfect time to rediscover the Philippines and experience the heart of the Filipino, more on my next post on Cool Summer Destinations with PAL). 

The evening was capped by a performance from one of the country's prominent rock icons, Bamboo, and one of Philippine Airlines' brand ambassadors. And after seventy-five years, Philippine Airlines remains at the heart of life's journeys, exciting travels, new beginnings and happy homecomings. Wherever your journey takes you, both near and far, Philippine Airlines takes you there with their warm hospitality and signature smile, the heart of the Filipino. And you just know Philippine Airlines will take you higher...

Booking a flight aboard Philippine Airlines is fast and easy, done with just a click on their website at You can also experience the 75th anniversary celebration of Philippine Airlines by following the hashtags #FlyPAL75 and #TheHeartoftheFilipino. 

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